FitQuest, once again, featured at FIBO, the leading international trade show for fitness, wellness and health in Cologne. The show, as a whole, had more than 150,000 visitors including 83,000 trade visitors from over 117 nations.
The FitQuest stand featured 3 machines, including the UBS (upper body strength) model collecting data to determine whether the use of a static strength task is a valid and reliable alternative direct strength measure for the press up task, in order to cater for a broader range of individuals who may not be able to or wish to participate in the press up task. Data is currently being collected for further analysis with our research partners at Loughborough University, NCSEM and the University of Southampton.
Over the course of the four days there were 583 fitness tests completed, an increase of 24% compared with the show in 2016 to the FitQuest stand, with great engagement and feedback from users. We met with trade visitors from over 1000 gyms and distributors from around the world including CityFit who are about to launch their tenth FitQuest machine (Poland), Go Fit (Spain), Everyone Active (UK), John Harris (Austria), Xercise4less (UK) and Talwalkars (India) among many others. Our main distributor in Egypt, Sobek Sports, visited with a number of customers to conduct a fitness challenge and Blankenburg consulting, our German distributors, brought a large number of their customers to visit the stand who also completed fitness tests.
We look forward to developing new partnerships and strengthening existing ones over the coming months.