As we reach the end of 2017, it’s time to turn our thoughts to what trends to watch out for in the year ahead.
Our CEO, Brian Firth, has outlined his thoughts on what the year ahead holds for the fitness industry.
‘Over the next twelve to eighteen months we’re going to see a consolidation and integration of technology. As a result, solutions will emerge that open up things such as personal programming, health monitoring and even lower cost fitness and health solutions. We will see the ‘Millennial Approach’ become the norm, where individuals build their complete fitness programme from several specialist providers. For example, they may belong to a budget gym where they use the strength equipment, attend a boutique yoga studio with friends and row with a team. They may also pay as they go for other activities, depending on their mood. At the core of this, lifestyle changes will lead to the rise of the ‘Super Boutique’ with several specialist offerings in one luxury location, budget gyms will continue to grow as the largest providers of equipment-based gyms. Lastly, we’ll see a rise in operators offering age friendly services such as, walking and cycling groups but we may also see new ways for operators to engage with the grey champion using technology to guide individuals to appropriate activities in the wider community’
Read more about the predictions for 2018 from many top experts within the industry in December’s WORKOUT magazine.